Human ROI & the AI Era
Why the human layer is the last real advantage, and how to protect it while you scale.
Keynote Speaker · CEO · Author
In a world automating people out, I build the ones who stay human.
Who quits a good job with three kids?
I did.
At 29, with no safety net and everyone I loved telling me not to. Twenty one years and ten locations later, the thing they told me to give up turned out to be the whole return.
I call it Human ROI.
#32Location
First Massage Envy in Nevada
21+Years building in wellness
10Franchise locations
250+Team members
10%A decade or longer, where the industry churns
The idea she's known for
Human ROI
The return you earn by choosing people in a world that keeps automating them away. It never shows up on a balance sheet. It compounds quietly, across a team, across a family, across a generation.
"Businesses don't make money. People make money."
What she speaks on
Three rooms she was built for.
Mindful Entrepreneurship
Building without losing yourself. Burnout, balance, and the day you decide enough is enough. She has wanted to quit. She stayed.
Giving as Strategy
The 5 C's. How she turned a business into a platform that gives back, and grew because of it.
On Stage
She doesn't hand audiences the answer. She walks them until they arrive at it.
Story first, warm, unhurried. She holds a room without hype.
Her Story
The air conditioning broke. Everything changed.
In 2004 Marissa was a pharmaceutical sales rep. Company car, medical benefits, the kind of job her immigrant parents could explain proudly at dinner parties. One broken air conditioner on a Scottsdale drive sent her into a wellness studio she'd never heard of. She walked in cranky. She walked out transformed.
"I could be devastated, or I could put on my sneakers."
Then her body staged a revolt. A mentor named Steve Cook gave her one sentence. Fear is false evidence appearing real. She took the leap. When a news crew questioned her business on air, she printed flyers and rebuilt the clinic one driveway at a time, in 110 degree heat.
"
No one in there worried about the time. No one picked up their phone while you were presenting.
What people say after they watch her
The Program
You're already good with people. What if that's the whole business?
The Human ROI Program. In six weeks, measure the return you're earning on people, then build a 90 day plan to raise it.
C
Cause
What you stand for
C
Capture
Win the heart
C
Collaborate
Never alone
C
Connect
Build the relationship
C
Celebrate
Capture the win
Give · Glow · Grow
Give first. The glow is what happens to you when you do. The growth is the result.
CoreDetails →
Six weeks, guided
A live cohort walk-through of the Human ROI framework with weekly coaching.
ToolDetails →
Your Human ROI baseline
A diagnostic that shows the return you are already earning on people, and where it leaks.
CommunityDetails →
The cohort
A private room of founders and leaders building the same way, sharing what actually works.
ME
the Mindful
Entrepreneur
Marissa Hawkins
Forthcoming
Me, the Mindful Entrepreneur
The ME is Massage Envy. The ME is also the self, the starting point of everything. This is the story of building a business without losing the person who built it.
"The most important thing you will ever build is not a company. It is a self."
For Event Planners & HR Leaders
Give your people a reason to stay human.
Tell Marissa about your audience. She'll tell you exactly what she'd build for that room.